Tag: Food and color

According to extensive research, the color blue does not increase appetite; rather, it often has the opposite effect, acting as a natural appetite suppressant. This surprising phenomenon is deeply rooted in evolutionary biology and psychological associations, where the rarity of naturally blue-colored foods has conditioned us to view it with caution.

According to numerous studies, red is considered one of the most powerful colors for stimulating appetite. This is because the color triggers physiological and psychological responses that create a sense of urgency and excitement around food.