Tag: Food fads

According to Mintel data, between 85% and 95% of all new food and drink products fail, often because they mistake a fad for a genuine trend. So, are food trends and food fads the same thing, or is there a critical distinction? The answer lies in their staying power, impact, and underlying motivation.

Did you know that studies suggest personalized nutrition plans can be more effective for health than generalized diet advice? This highlights a major reason for the constant confusion surrounding why there is so much conflicting diet advice, which often leaves people feeling frustrated and overwhelmed.