Why does Ritual not have vitamin C? Unpacking the 'Food First' Philosophy
•
4 min read
According to Ritual's founding science team, the brand consciously excludes vitamin C from its multivitamin formulas based on a "Food First" philosophy, the high rate of adequate dietary intake among adults, and concerns over potential nutrient interference. This strategic omission sets Ritual apart from many traditional supplement brands and reflects a targeted approach to filling common nutritional gaps rather than providing an all-encompassing pill.
