What is the best purpose of food packaging design? A comprehensive guide to its multifaceted role
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5 min read
According to Nielsen research, **unique packaging designs can significantly improve product recognition**, influencing consumer purchasing decisions in-store and online. Determining what is the best purpose of food packaging design is a multifaceted endeavor, as it must balance the need for effective marketing with crucial roles in food preservation, safety, and providing clear nutritional information.
