When Back of Pack Meets Front of Pack: How Salient and Simplified Nutrition Labels Affect Food Sales in Supermarkets
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5 min read
Studies have found that consumers typically spend only a fraction of a second viewing a product's back-of-pack (BOP) nutrition facts before making a purchase. This lack of engagement has prompted the development of front-of-pack (FOP) labels, creating a new dynamic for consumer choice, especially when back of pack meets front of pack.
