Why Did Gatorade Change Ingredients? Unpacking the Formula Reformulation
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4 min read
In 2013, a viral online petition helped pressure PepsiCo to remove the controversial ingredient brominated vegetable oil (BVO) from its citrus-flavored Gatorade drinks. This significant event, however, is just one chapter in Gatorade's history of ingredient changes, which have also been influenced by shifts in consumer preferences toward healthier, more natural options.
