Tag: French wine consumption

While the cliché of the French drinking wine at every meal was once grounded in reality, modern statistics reveal a stark contrast. Average daily consumption has fallen dramatically, with recent data showing that the figure is far lower than historical levels, reflecting significant cultural shifts and a growing emphasis on health and wellness.

According to a 2023 study by the National Committee of Wine Professions (CNIV), only 11% of French respondents reported drinking wine “every day, or almost every day,” a significant drop from the 51% reported in 1980. This shift challenges the long-held stereotype of daily wine consumption in France.