Tag: Fresh start effect

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Where is Diet starts Monday from? Unpacking the Brand and the Procrastination Phrase

Jan 5, 2026 •

4 min read

According to one study, 68% of people report starting a new diet on Mondays, leaning into the psychological phenomenon known as the 'fresh start effect'. However, the famous phrase 'Diet Starts Monday' holds a completely separate, and much more recent, origin as the name of a distinct and popular experimental streetwear brand.

Is Tuesday a good day to start a diet? A psychological and practical guide

Oct 25, 2025 •

4 min read

According to researchers, people are more likely to act on health goals after 'temporal landmarks' like a new week or birthday, but motivation can wane quickly. So, is Tuesday a good day to start a diet, or is waiting for Monday a better bet? The truth is, the best day is less about the calendar and more about your personal readiness and preparation.