Tag: Fridge cigarette

First popularized on TikTok, the term 'fridge cigarette' has become a cultural shorthand for the ritual of cracking open a cold Diet Coke as a brief, stress-relieving pause. This comparison highlights the powerful psychological and behavioral similarities between reaching for a soda and taking a traditional smoke break.

Millions of videos featuring Diet Coke have racked up billions of views on TikTok, revealing a complex and diverse cultural phenomenon. But what is the Diet Coke trend on TikTok, exactly? It’s not just one single fad, but a series of viral moments encompassing drink recipes, emotional rituals, and a nostalgic aesthetic.

With over 950 million views on TikTok for the hashtag #dietcoke, the once-sidelined soda is making a surprising comeback. This deep dive explores what's with the Diet Coke trend, from its nostalgic allure to the "fridge cigarette" phenomenon gripping Gen Z.