Tag: Fruit marketing

In 1872, an Iowa farmer repeatedly tried to destroy a chance apple seedling, but it was a nursery owner's exclamation years later that cemented the name, perfectly explaining why they are called Red Delicious. This single fruit's story is a fascinating tale of horticultural persistence and marketing savvy.

According to Zespri, the New Zealand kiwifruit cooperative, the golden SunGold variety was developed to save the industry after a bacterial disease destroyed most kiwi orchards in 2010. This significant investment in research and development is just one of several key reasons why golden kiwis are more expensive than their green counterparts.