Tag: Functional beverages

The market for alcohol-free beer has tripled in the UK over the past five years, driven by consumers seeking healthier alternatives. However, defining the "healthiest" 0% beer is not straightforward, as nutritional values can vary significantly by brand and depend on individual dietary needs.

In 2024, the global enhanced water market was valued at $8.8 billion, a testament to its surging popularity among health-conscious consumers. This burgeoning market raises a simple but important question: what does "enhanced water" mean, and is it a genuinely healthier option?

NOCCO, a popular line of functional beverages, has been available in over 40 countries since its launch in 2014. This rapid rise in popularity is due in part to the fact that all NOCCO products are sugar-free, prompting many to ask: what sweetener is in NOCCO drinks?.

According to nutrition experts, a standard can of soda can contain up to 45 grams of sugar, a stark contrast to healthier soda alternatives. Understanding which is better for you, Olipop or Zevia, requires looking beyond just taste and focusing on nutritional content, ingredients, and overall health impact.

The market for healthy soft drinks has exploded, growing from a $197 million category in 2020 to $440 million in 2024, demonstrating a clear shift away from sugary beverages. This trend has led to the rise of a new generation of functional soft drinks, prompting many to ask: what is the new healthy soda called?

In February 2025, Celsius Holdings announced its acquisition of Alani Nu, leading many to wonder: Is Celsius the same as Alani? Despite the new ownership, the two popular energy drink brands remain distinct products with different formulations, flavors, and target audiences.

The market for cognitive-enhancing or 'nootropic' beverages was valued at $3.75 billion in 2022 and is growing rapidly as consumers seek mental edge without side effects. This surge in popularity prompts a critical inquiry: do nootropic drinks work as effectively as advertised, or is the perceived boost simply a placebo effect?

Over 369,000 people have reportedly tried a popular TikTok trend featuring a drink known as Yerba Magic, sparking confusion for those familiar with traditional yerba mate. The critical question for many consumers is: are yerba mate and yerba magic the same thing? The simple answer is no, and understanding their distinctions is key to choosing the right beverage for your wellness goals.

According to a new Gallup poll conducted in July 2025, only 54% of American adults reported consuming alcohol, a historic low influenced by rising health consciousness. This statistic signals a significant shift in beverage trends, moving away from traditional alcohol consumption and toward more diversified and health-conscious options.

With the prebiotic soda market growing rapidly, many health-conscious consumers are asking: Is Olipop better than Poppi Root Beer? The answer lies in understanding their distinct formulations, flavor profiles, and wellness promises.