What is the new Gatorade formula and how has it evolved?
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5 min read
In 2024, Gatorade launched new hydration products, expanding beyond its classic sports drink to cater to evolving consumer preferences. While the original formula remains available, the brand's newest offerings, like Gatorade Fit and Hydration Booster, feature key changes including different electrolyte sources, vitamins, and no artificial sweeteners, targeting specific hydration needs. This expansion represents a significant shift from the brand's traditional glucose-heavy formula.
