Tag: Gen z

U.S. per capita consumption of fluid cow's milk has been on a continuous downward trend for more than 70 years, a decline that has recently accelerated. This striking statistic begs the question: why does no one drink milk anymore? The answer involves a convergence of factors ranging from health revelations to cultural shifts and a surge in market innovation.

According to a 2025 CivicScience report, 60% of U.S. energy drink consumers are under the age of 35, highlighting that young adults are the dominant consumer base. The primary demographic to answer the question, "Who buys the most energy drinks?" includes Gen Z and Millennials, with male consumers slightly outpacing female consumers.

Millions of videos featuring Diet Coke have racked up billions of views on TikTok, revealing a complex and diverse cultural phenomenon. But what is the Diet Coke trend on TikTok, exactly? It’s not just one single fad, but a series of viral moments encompassing drink recipes, emotional rituals, and a nostalgic aesthetic.

The global energy drinks market was valued at $83.56 billion in 2025 and is projected to reach $115.85 billion by 2030, which definitively answers the question, 'are energy drinks getting more popular?'. This rapid expansion is reshaping the beverage industry and indicates a significant shift in consumer behavior and preference.

Founded in 2018, Alani Nu has become a leading force in the functional beverage space by successfully carving out a niche with its female-focused branding and wellness-oriented products. This strategy enabled rapid growth and resonance with a specific demographic looking for a healthier energy option.

According to a 2024 study, around 5% of Millennials and Gen Z follow a vegan diet, significantly higher than older generations. The surge in plant-based eating isn't a mere passing fad; many factors are converging to explain why is veganism becoming more popular on a global scale.

With the global energy drink market valued at over $50 billion in 2020 and projected for continued growth, their widespread popularity is undeniable. But the question remains: Why do energy drinks become popular and become a staple in modern society, moving from a niche product to a mainstream beverage for millions?

According to a March 2023 CivicScience study, over half of American households consume cereal on a weekly basis, confirming its enduring status as a breakfast staple. This sheds light on the average cereal consumption per week, which shows interesting variations across different age demographics and other factors.

With over 950 million views on TikTok for the hashtag #dietcoke, the once-sidelined soda is making a surprising comeback. This deep dive explores what's with the Diet Coke trend, from its nostalgic allure to the "fridge cigarette" phenomenon gripping Gen Z.

According to a 2023 study, approximately 5% of Gen Z and Millennials follow a vegan diet, significantly higher than older generations. This shift has fueled a perception that Gen Z is the most vegan generation, driving a major cultural change in eating habits. However, digging deeper reveals a more complex picture than the headlines suggest.