Tag: Gen z coffee habits

According to the National Coffee Association (NCA), coffee consumption is highest among adults aged 60 and above, with 72% reporting daily intake. However, analyzing the nuanced preferences of each generation is crucial for understanding the complete picture of what is the age demographic for coffee. From traditional brews favored by older consumers to experimental, iced beverages popular with younger crowds, coffee's appeal spans a wide spectrum of ages and tastes.

According to the International Coffee Organisation, coffee consumption in China has surged by an average of 12% annually since 2010. This rapid expansion challenges traditional perceptions and begs the question: are Chinese coffee drinkers a new, powerful consumer demographic?

According to the National Coffee Association (NCA), approximately 47% of Gen Z reports drinking coffee daily, a figure that is significantly lower than older generations. However, this statistic doesn't tell the whole story, as Generation Z's relationship with coffee is characterized by flavor, aesthetic, and ethical considerations rather than a simple routine necessity.

According to the National Coffee Association, only 47% of Gen Z drinks coffee daily, significantly lower than previous generations. This shift highlights a departure from traditional coffee rituals, raising the question: is Gen Z mindset changing coffee, and if so, how fundamentally?