Tag: Gen z marketing

Liquid Death, the canned water company with a heavy metal aesthetic, reached a $1.4 billion valuation in early 2024, proving that an unconventional brand strategy can capture massive market share in a saturated industry. This success has led many to question what is the deal with Liquid Death's viral and polarizing approach.

According to industry analysis, younger consumers, particularly Gen Z, have developed a strong distaste for the word "diet". This major shift in consumer perception is the primary reason why are diet sodas now called zero sugar, a change that reflects evolving nutrition diet trends and marketing strategies.