Tag: Gen z trends

The low and no-alcohol market has experienced explosive growth, with global sales reaching nearly $20 billion in 2023, doubling the figure from just four years prior. This rapid expansion confirms that the trend of consuming less or no alcohol is not only growing but becoming a mainstream movement in the beverage industry.

According to a 2022 Ipsos survey, Gen Z actively seeks out soothing video content, contributing to the resurgence of wholesome media. This reflects a deeper cultural shift, moving away from cynical content towards things that are genuine, uplifting, and comforting, both online and in daily life.

With a global market that is expected to reach nearly $170 billion by 2035, the statistics of energy drinks reveal a booming industry fueled by young consumers seeking a quick boost. The consumption patterns, market leaders, and health implications are all areas of significant statistical interest for both consumers and industry analysts.

According to a 2024 analysis by GlobalData, approximately 48% of Gen Z consumers worldwide report consuming energy drinks, a higher percentage than any older generation. Yet, understanding **how many Gen Z drink energy drinks** requires a deeper look into the motivations, trends, and health implications behind this significant statistic.

While some reports from earlier decades showed a decline in coffee consumption in certain regions, modern data indicates a resurgence driven by younger demographics. This shift prompts a critical look into whether coffee is losing popularity or merely undergoing a profound transformation, moving beyond traditional expectations.