Are vegans increasing or decreasing?
                                
                                
                                •
                                
                                
                        
                                    
                                    4 min read                                
                            
                                According to a 2025 Market.biz report, the global plant-based diet market is projected to reach $170.7 billion by 2032, highlighting a strong commercial interest in plant-based eating. Given these market signals, the question remains: are vegans increasing or decreasing, or is the reality far more complex?