Tag: General mills cereals

In 2015, General Mills announced a major commitment to remove artificial flavors and colors from all its cereals. This means that Basic 4 cereal, along with many other popular brands, does not contain artificial colors or flavors, relying instead on naturally-derived ingredients. Consumers can now enjoy this classic multigrain cereal with confidence in its more natural ingredient profile.

According to the Environmental Working Group (EWG), many popular breakfast cereals contain the synthetic preservative BHT, or butylated hydroxytoluene, which has raised health concerns. Fortunately, many manufacturers, including General Mills, have proactively removed BHT from their product lines, giving consumers excellent choices for a cereal that does not contain BHT. This guide will help you identify brands and types of cereals that are free of this controversial additive.