Tag: Generational trends

According to the CDC, dietary supplement use increases significantly with age, with women over 60 reporting the highest rates. This trend offers a key insight into what demographic spends the most supplements and why their purchasing habits differ from younger consumers.

According to a 2023 study cited by Sentient Media, around five percent of Millennials and Gen Z in the U.S. follow a vegan diet, a significantly higher proportion than older generations. This data helps answer the question of how old are most vegans by highlighting the youthful trend in the plant-based community.

According to a 2017 study, millennials are not more obsessed with avocados than older generations, though the fruit's popularity certainly surged during their coming-of-age. The fascination with this creamy, nutrient-dense fruit stems from a complex mix of social, economic, and cultural factors that resonate strongly with the millennial generation.

According to research published by the National Center for Biotechnology Information (NCBI) citing a U.S. study, mean daily caffeine intake is highest among adults aged 50–64 years, consuming around 226 mg/day. This contradicts the popular belief that young adults are the heaviest consumers, prompting the question: **what age group consumes the most caffeine** when considering average daily intake?

According to a 2025 report, carbonated soft drinks account for 37% of sales within the U.S. soft drink category, yet trail behind bottled water in consumption volume, highlighting a complex and nuanced shift in whether soda is becoming less popular. This market evolution is driven by factors such as heightened health awareness, generational shifts, and increasing competition from innovative new beverage options.

According to a 2024 GlobeScan survey conducted across 31 countries, younger generations, specifically Generation Z and Millennials, are significantly more likely to eat a plant-based diet than their older counterparts. This data helps to address the question of what generation has the most vegans, pointing towards a strong generational shift in dietary preferences and values.