Why is Vitaminwater off the market? The story behind its changing reputation
                                
                                
                                •
                                
                                
                        
                                    
                                    3 min read                                
                            
                                According to reports in 2025, Vitaminwater underwent a significant rebranding and reformulation, not a discontinuation. So while it may seem like Vitaminwater is off the market due to a less dominant market presence, it has instead adapted to consumer trends and legal challenges.