Tag: Global expansion

As of 2024, Gatorade is available in over 80 countries worldwide, a massive expansion since its creation for the University of Florida's football team in 1965. This broad international reach is a testament to PepsiCo's powerful distribution network and the brand's global strategy.

Despite historically strong sales primarily concentrated in the US market, Celsius has been rapidly expanding its international footprint. Since early 2024, the popular energy drink brand has launched in multiple new countries, challenging the assumption that Celsius is only sold in the US.

By October 2025, Celsius Holdings reported a significant 27% increase in international revenues, highlighting its rapid expansion beyond the US into numerous global markets. This impressive growth begs the question, what countries is Celsius drink available in?