What is the new Veganuary in 2025? Exploring Global Trends and Impact
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14 min read
In 2025, Veganuary reached a record-breaking 25.8 million participants globally, an unprecedented surge in the movement to try a vegan diet for the month of January. So, what is the new Veganuary in 2025 and what does this impressive growth signal for the future of plant-based eating? It's a story of expanding campaigns, innovative food products, and a stronger focus on natural, whole-food ingredients.
