What is Grapevine Communication and Its Benefits?
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5 min read
Approximately 70% of organizational communication happens through informal channels, underscoring the pervasive nature of what is grapevine communication in any workplace. This unofficial network, characterized by casual conversations and spontaneous information exchange, can be both a valuable asset and a significant liability for a company. Understanding its dynamics is key to harnessing its positive aspects while mitigating its potential drawbacks.
