Why Do People Prefer Raw Dairy? Separating Myth from Reality
                                
                                
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                                    6 min read                                
                            
                                Data from market research firm NielsonIQ shows weekly sales of raw cow's milk have increased significantly in recent years. Many consumers are turning to raw dairy, including unpasteurized milk and cheese, driven by the belief that it offers superior nutrition and health benefits compared to pasteurized products.