Tag: Health conscious consumers

Globally, 57% of consumers report purchasing juices, juice drinks, or smoothies annually, with younger generations like Gen Z and Millennials being major drivers of the market. Understanding exactly who is the target audience for juice is critical for brands aiming to effectively segment their market and develop resonant marketing strategies beyond just taste and price.

Innocent Drinks has built its brand around a playful and authentic personality, with market research showing a significant customer base among young urban professionals and families. These consumers are not just buying a beverage; they are investing in a lifestyle that prioritizes wellness, sustainability, and ethical values. The company's savvy marketing and product differentiation have successfully carved out a loyal following in a competitive market.