Tag: Healthwashing

According to a 2023 survey, 79% of people misunderstand portion sizes on supermarket meal deals, leading to unintended overeating. This startling statistic reveals just one of many ways that food packaging can be misleading, blurring the line between what is presented and what is actually inside.

According to one study, over 76% of consumers read food labels, yet many are still confused or misled by marketing tactics. A prime example of misleading food marketing claims is when a product boasts of being '100% juice,' but a closer look at the label reveals it's made from concentrate, and possibly watered down with added sweeteners.

According to research published by the National Institutes of Health, nearly 59% of consumers find nutrition labels difficult to understand. This statistic highlights a significant and often overlooked problem: the disadvantages of food labelling extend far beyond the information provided, creating confusion, enabling deception, and posing challenges for consumers and producers alike.