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Tag: Healthy convenience foods

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Does Anyone Eat Cereal Anymore? The Shifting State of the Cereal Bowl

4 min read
According to Nielsen IQ data, American cereal sales fell by over 13% between July 2021 and July 2025, from 2.5 billion boxes to 2.1 billion. This stark decline begs the question: does anyone eat cereal anymore? The data shows the classic breakfast bowl is indeed losing its place, but the story is more complex than a simple fall from grace, with new eating habits and health concerns reshaping the entire market.