Understanding the Hedonic Control of Appetite: Eating for Pleasure, Not Just Hunger
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4 min read
In modern society, a vast majority of food consumption is driven by pleasure rather than purely caloric needs. This phenomenon, known as hedonic control of appetite, describes the powerful influence of palatable, high-sugar, high-fat foods on our brain's reward centers, often overriding our body's natural homeostatic signals for energy balance. Understanding this system is key to managing food intake in an obesogenic environment.
