Tag: Hellmann s vegan mayo

Did you know that Hellmann's vegan mayonnaise first launched in the US in 2016 before expanding to the UK? A surprisingly simple blend of plant-based ingredients is used to replicate the classic creamy texture, but what are the exact ingredients in Hellmann's vegan mayo that make this egg-free version possible?

In mid-2024, Hellmann's officially changed the name of its vegan mayonnaise to 'plant-based mayo' following consumer research indicating the word 'vegan' was a barrier for some shoppers. This strategic rebranding and recipe reformulation aimed to expand the product's market reach beyond strict vegans to include flexitarians and those looking to reduce animal product consumption.

According to Plant Based News, Hellmann's recently rebranded its vegan mayonnaise as "plant-based" in some markets to appeal to flexitarians, but the formula remains entirely vegan. So, is Hellmann's vegan mayo really vegan? The answer is a clear yes, and this article explains why.