Tag: Hellofresh acquisition

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What Did Factor Used to Be Called? Unpacking the Company's Rebrand

Dec 31, 2025 •

3 min read

In 2020, the popular ready-to-eat meal delivery service Factor was acquired by HelloFresh for up to $277 million. Prior to this major transaction and subsequent rebranding, many long-time customers and industry watchers know that Factor used to be called Factor 75.

The Previous Name of Factor Meals Was Factor 75: A History of the Rebrand

Dec 29, 2025 •

3 min read

In October 2019, the popular ready-to-eat meal delivery service known today as Factor underwent a significant rebrand. Before this pivotal change, the **previous name of Factor meals** was Factor 75, a moniker that referenced a core company belief about the importance of nutrition.