Tag: How to choose olive oil

According to the International Olive Council, the color of extra virgin olive oil is not a reliable indicator of its quality. While many assume that a deeper, greener hue signifies better oil, the reality is that extra virgin olive oil (EVOO) can range from a vibrant green to a golden yellow depending on several factors, including the olive variety and ripeness at harvest.

According to the North American Olive Oil Association, all olive oil by definition is 100% authentic olive oil, but the production method determines its grade and purity. Understanding which olive oil is 100% olive oil requires a closer look at what the labels really mean, from the unprocessed 'extra virgin' to the blended 'pure' varieties.