Tag: How to drink soju

According to the International Wine and Spirits Research, Jinro soju is the best-selling spirit brand in the world, with billions of bottles sold annually. While it is often perceived as a 'shot' drink in Western culture, its consumption in Korea is steeped in tradition and social ritual. Understanding the proper way to enjoy soju is key to appreciating this iconic Korean spirit.

Strawberry soju is one of Korea's most popular flavored soju varieties, especially among younger drinkers. For many, the first question is whether strawberry soju is sweet, and the answer is a resounding yes, as it's known for its sweet, fruity flavor profile.