Tag: Howard schultz

In early 2023, Starbucks launched a revolutionary new beverage line called 'Oleato' in select markets. The Oleato line officially confirmed that Starbucks is putting olive oil in their coffee, a move inspired by a Mediterranean daily ritual observed by former CEO Howard Schultz.

In early 2024, Starbucks announced it was discontinuing its highly anticipated Oleato line in the U.S. after less than a year on the menu due to poor customer reception. A bold experiment championed by former CEO Howard Schultz, the olive oil-infused coffee was a divisive topic, with some praising its unique texture and others finding it unappealing and disruptive to their digestion.