Tag: Hydration trends

Explore our comprehensive collection of health articles in this category.

Does Gen Z drink more water? Debunking generational hydration myths

Jan 8, 2026 •

4 min read

According to a 2023 survey of 2,000 Americans, Gen Z drinks the lowest amount of water daily compared to Millennials, Gen X, and Baby Boomers. So, does Gen Z drink more water? The surprising truth reveals that perceived health-consciousness doesn't always translate into higher consumption of plain water.

Why Do People Buy Fancy Water? The Psychology and Status Behind Premium Hydration

Dec 7, 2025 •

4 min read

According to Prophecy Market Insights, the premium bottled water market was valued at $22.05 billion in 2024 and is projected to reach $44.12 billion by 2034. This market growth reveals a widespread willingness among consumers to pay a significant premium for what seems to be a basic commodity—so why do people buy fancy water?