Tag: Hyperpalatable food

According to scientists, the human sense of smell accounts for up to 90% of perceived flavor. This powerful sensory element, combined with a precise recipe, is a key reason for the unforgettable taste of McDonald's fries and what makes McDonald's fries addictive.

Studies suggest that consuming highly palatable foods, like those found at McDonald's, can alter brain chemistry in ways similar to addictive substances. This isn't a coincidence; the irresistible combination of fat, sugar, and salt is engineered by food scientists to stimulate the brain's reward system, explaining why is McDonald's so addicting.