Tag: Hyperpalatable foods

According to a study published in *Proceedings of the National Academy of Sciences*, certain sweet taste cells on the tongue are activated by salt, highlighting our deeply intertwined sensory responses. This reveals just one of many reasons why are humans wired to crave sugar, fat, and salt, a phenomenon rooted in our ancient past.

Studies suggest that up to 20% of the population may meet criteria for a food addiction, with fried foods being a major trigger. So, why are fried foods so addictive, and what makes these crispy, savory treats so difficult to resist? The answer lies in a powerful combination of taste, texture, and neurochemistry that hijacks the brain's reward system.

According to research, over 90% of people experience food cravings, with sweet and savory items often topping the list. Ever wonder what foods do people crave the most and why, especially when on a specific nutrition diet?

According to research published in *The BMJ*, a high intake of ultra-processed foods is linked to over 30 adverse health outcomes, a category that includes Oreos. Understanding the scientific and psychological reasons for why you can't stop eating Oreos is the first step toward regaining control over your dietary choices.

According to a study using the Yale Food Addiction Scale, ultra-processed foods are linked to addiction-like eating behaviors, with pizza receiving the highest addictive rating. It is a compelling answer to the question, **'What is the most addictive food in the world?'**, demonstrating that the high concentration of specific ingredients, not a lack of willpower, is often the cause of intense cravings.