Tag: Ideal client

According to one report, 81% of consumers research services online before making decisions. To capture this audience effectively, the first component of marketing for a new nutrition coach is not advertising, but thoroughly defining your niche through market research.

According to a study reported by the American Journal of Lifestyle Medicine, health and wellness coaching demonstrably improves nutritional behaviors, with 82% of trials showing improvement. However, the most effective marketing strategies don't start with advertising or content, but with a critical foundational step: defining your niche. This crucial first component ensures every subsequent marketing effort is targeted, resonant, and effective.