Tag: Illegal imports

In late 2023, UK trading standards seized thousands of pounds worth of illegally imported US products, including Mountain Dew, from retailers. This action has led many to question: why is Mountain Dew illegal in the UK?

For years, the European Union has maintained stricter food safety regulations than the United States, with several ingredients being banned outright. This regulatory difference is the core reason behind the question: why is Mountain Dew banned in Europe, or more specifically, why its American formulation is restricted.