Tag: Impossible beef

While Impossible Beef, a meat-from-plants product, contains zero milligrams of cholesterol, ground beef from cows can contain over 80mg. When shopping at Trader Joe's, consumers may find both the name-brand Impossible product and the store's own version of meatless ground beef, leading to confusion about their distinct ingredients. This article clarifies the components of the Impossible Foods brand product often found there.

According to Impossible Foods, 70% of meat-eaters in a taste test thought Impossible Beef tasted as good or better than beef from cows. But is Impossible Beef real beef? The short answer is no; it is made from plants to replicate the taste, texture, and aroma of animal-based ground beef.