Tag: Influencer culture

According to new research from Cargill, 61% of U.S. consumers increased their protein intake last year, a surge heavily influenced by social media fitness professionals and influencers. This high consumption is driven by a combination of aesthetic, performance, and weight management goals, all of which are central to the influencer lifestyle.

Originally a phenomenon in South Korea to provide virtual dining companions for lonely single-person households, mukbang has evolved into a global, multi-billion dollar industry. This massive growth, however, has sparked a heated debate: is mukbang ethical, considering its potential health risks, food waste, and influence on vulnerable audiences?.