Which is a factor that commonly influences people's food choices?: A deep dive into the real reasons we eat what we do
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4 min read
According to a Pan-European survey, 'quality/freshness' is a major influence on food choice for 74% of consumers, followed by 'price' at 43% and 'taste' at 38%. However, research consistently finds that the sensory attributes, particularly taste, are fundamental to food choices, often overriding other considerations. In reality, many interdependent factors determine what we eat, but taste remains a central driver.