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Tag: Ingredient trends

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Why Do They Put Stevia in Everything?

3 min read
The global natural sweeteners market is projected to reach nearly $50 billion by 2034, with stevia leading the charge. But why do they put stevia in everything, from soft drinks to yogurt? The simple answer is a combination of consumer demand, regulatory changes, and its unique properties as a zero-calorie, plant-based alternative to sugar and artificial sweeteners.