Tag: Intense cravings

Over 90% of people experience food cravings, but an intense craving is distinct from simple hunger, often representing a powerful, specific, and urgent desire for a certain substance or sensation. Understanding the complex factors behind these intense urges—from emotional triggers to brain chemistry—is crucial for managing them effectively and improving overall health.

According to a study cited by Dis-Chem, hunger-stimulating hormone levels, particularly ghrelin, can remain elevated for up to 12 months after a restrictive diet. This intense, physiological drive to eat is known as a rebound hunger, often triggered by periods of food restriction or significant caloric deficit.

According to research, over 90% of people experience food cravings, and for some, these urges can feel overwhelming and uncontrollable. While occasional cravings are normal, intense and frequent desires for specific foods can disrupt healthy eating goals and overall well-being. Learning effective strategies to manage them is key to regaining control.