Tag: Irn bru

Over 70% of people who tried the original IRN-BRU Energy drink bought it again, showcasing its popularity among fans looking for a boost. This success begs the question for many: is Irn-Bru an energy drink, or is it just another soda?

According to the official IRN-BRU FAQ, a standard 330ml can of IRN-BRU contains 30mg of caffeine, a relatively low amount compared to a typical cup of coffee. However, this figure changes significantly for other versions of the iconic Scottish beverage.

In 2018, the sugar content in a regular can of Irn Bru was reduced by over 50% to comply with the UK's soft drinks industry levy. This change, aimed at combating rising obesity rates, fundamentally altered the amount of sugar in a can of Irn Bru from its traditional recipe.

Following the UK's 2018 sugar tax, the sugar content of regular Irn-Bru was reduced by over 50%, a change that prompted a major public reaction. This reformulation left many consumers wondering about the different variants available and whether a truly sugar-free version of Scotland's iconic soft drink exists.

The popular Scottish soft drink Irn-Bru contains a minuscule 0.002% of ammonium ferric citrate, an iron-containing food additive. While technically present, this trace amount means that, no, Irn-Bru is not full of iron, and its famous "Made in Girders" tagline was a purely marketing-driven jest.

Launched in 2016, Irn Bru Xtra was developed in response to the growing consumer demand for low and zero-sugar soft drink options. This carbonated beverage promises the bold and unique taste of the original Irn Bru but with no sugar and fewer calories.

Following a major reformulation in 2018, modern Irn Bru contains less than half the sugar of a standard Coca-Cola, fundamentally changing the answer to the question of how much sugar is in Irn Bru compared to Coke. This significant reduction was a direct response to the UK's soft drinks industry levy, commonly known as the 'sugar tax'.

In 2011, AG Barr rebranded its 'Diet IRN-BRU' as 'IRN-BRU Sugar Free,' a strategic move to better align with evolving consumer preferences and sugar-conscious trends. This change sparks a common question among consumers: were they ever different products, and what's the distinction between 'diet' and 'sugar free' in the soft drink world?

Introduced in 2016 following the UK sugar tax announcement, IRN-BRU Xtra was designed to deliver extra flavour and a closer taste to the classic full-sugar version, setting it apart from the long-standing Diet (now Sugar Free) variant. This move by AG Barr responded to a shifting market and consumer demand for better-tasting, no-sugar options.

A famous 1980s advertising slogan claimed that Irn-Bru was “Made in Scotland from girders,” leading many to wonder, is Iron Bru full of iron? The truth is, the popular beverage contains very little iron.