Tag: Irn bru xtra

Following the UK's 2018 sugar tax, the sugar content of regular Irn-Bru was reduced by over 50%, a change that prompted a major public reaction. This reformulation left many consumers wondering about the different variants available and whether a truly sugar-free version of Scotland's iconic soft drink exists.

Launched in 2016, Irn Bru Xtra was developed in response to the growing consumer demand for low and zero-sugar soft drink options. This carbonated beverage promises the bold and unique taste of the original Irn Bru but with no sugar and fewer calories.

In 2011, AG Barr rebranded its 'Diet IRN-BRU' as 'IRN-BRU Sugar Free,' a strategic move to better align with evolving consumer preferences and sugar-conscious trends. This change sparks a common question among consumers: were they ever different products, and what's the distinction between 'diet' and 'sugar free' in the soft drink world?

Introduced in 2016 following the UK sugar tax announcement, IRN-BRU Xtra was designed to deliver extra flavour and a closer taste to the classic full-sugar version, setting it apart from the long-standing Diet (now Sugar Free) variant. This move by AG Barr responded to a shifting market and consumer demand for better-tasting, no-sugar options.