Does jam count as a serving of fruit? The truth about fruit spreads
                                
                                
                                •
                                
                                
                        
                                    
                                    3 min read                                
                            
                                According to the NHS, most commercially prepared jams contain significantly more added sugar than fruit and do not count towards your 'five a day'. This raises the critical question for many health-conscious consumers: Does jam count as a serving of fruit?