Do Non-Alcoholic Drinks Gain Popularity in January? Analyzing the Dry January Trend
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4 min read
According to a Numerator blog from January 2025, one in three alcohol beverage buyers planned to participate in Dry January 2025, reflecting a growing movement towards mindful consumption. This annual challenge prompts the question: do non-alcoholic drinks gain popularity in January as people abstain from alcohol for the month?
