Tag: Jordan rubin

Founded in 2016, Ancient Nutrition has grown into a leading supplement brand recognized for its whole-food approach to nutrition. The question of who is behind Ancient Nutrition involves the health journeys of its co-founders and its recent acquisition by a major wellness platform.

In early January 2025, the health and wellness industry buzzed with news of a major deal, definitively answering the question, who purchased Ancient Nutrition. The acquisition by Wellful, Inc., a portfolio company of Kainos Capital, signaled a significant expansion in the supplement market, consolidating several prominent brands under one corporate umbrella.

Founded in 2016, the wellness and supplement company Ancient Nutrition was co-founded by two prominent figures in the natural health world: Jordan Rubin and Dr. Josh Axe. Their collaboration was based on a shared mission to combine ancient wisdom with modern science to create high-quality, whole-food-based supplements.