Tag: Juice industry

According to the Food and Agriculture Organization (FAO), fruit beverages are categorized to help consumers identify the product's quality and composition. So, what are fruit beverages classified into? They are broadly classified based on their fruit content, preparation method, and whether they require dilution before consumption.

One degree Brix (°Bx) represents 1 gram of sucrose in 100 grams of solution, and this measurement is vital for ensuring consistency in juice products. Understanding what single strength brix is is essential for anyone involved in the food and beverage industry, particularly in the production of juices, purees, and other fruit-based products.

Innocent Drinks has built its brand around a playful and authentic personality, with market research showing a significant customer base among young urban professionals and families. These consumers are not just buying a beverage; they are investing in a lifestyle that prioritizes wellness, sustainability, and ethical values. The company's savvy marketing and product differentiation have successfully carved out a loyal following in a competitive market.