What is the most popular juice in America?
                                
                                
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                                    3 min read                                
                            
                                According to market research from Innova Market Insights, orange juice remains the dominant flavor in the North American juice market, a long-held position cemented by its association with breakfast and abundant vitamin C content. While orange juice holds a traditional top spot, consumer preferences are evolving, driven by an increasing focus on health and new flavor innovations.